Alfieri & Lacroix | Graphis 126, 1966
“The evolution of graphics accompanies the daily dimension of human life.”
Alfieri & Lacroix | Graphis Annual 69/70
Personal holiday card | Graphis Annual 66/67
Alfieri & Lacroix | Graphis 126, 1966
A tree symbolizing the 65 years of the company’s existence.
Alfieri & Lacroix | Graphis Annual 59/60
Alfieri & Lacroix | Graphis 126, 1966
The robot represents new technical aids to printing.
Alfieri & Lacroix | Graphis 126, 1966
Distorted image of an ampersand.
Alfieri & Lacroix | Graphis Annual 68/69
Alfieri & Lacroix | Graphis 126, 1966
[ All images ©Grignani Family & Alfieri & Lacroix respectively ]
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“Graphic art is the geometry of intuition.” –Franco Grignani
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All it took was a glance at one image created by Franco Grignani to make me a fan. A designer, artist, photographer and architect, he was interested in the study of perceptual processes experimenting with photograms, photomontages, overlays and drawings based on theories of perception, particularly on the psychology of form. In 1950, Grignani took over the trade press advertising for Alfieri & Lacroix, a Milanense printing, engraving and lithographic firm. The campaigns, for which he also wrote the copy, created a strong brand identity for the company. Bold, intelligent and fun, the ads did not directly address the product instead alluded to the medium. Grignani was prolific during his time at Alfieri and Lacroix, so I’m looking forward to discovering much more of his work.
>> Franco Grignani flickr set
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Sandi Vincent grew up in the bay area of California surrounded by mid-century modern architecture and other influences responsible for her affinity for the period and its pop style, including her early exposure to The Monkees, The Avengers and Gerald McBoing-Boing. Sandi now resides in Portland and is a board member of a local nonprofit preservation group, the Mid-Century Modern League. In her day job at a community foundation, she sports the web/social media/print materials coordinator title.
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{ 2 comments… read them below or add one }
Love it!
Sandi. Here is a big hint. It looks like Grignani’s designs refer to the effects that can be done with various camera filters in Photo Type setting.
I belive Grignani used thes Photo typesetting effects in his designs.
James Craig published a book called “Photo Type a design manual”
I will use Grignani’s designs along with examples form James Craig’s book
in my presentation at the TYPO Conference in Brelion next week.
Caio!
Todd