Mid-Century Pirelli Advertising.

Pirelli Review Cover | Franco Grignani | Graphis Annual 68/69

Pirelli Rubber Soles Advertisement | Walter Ballmer | Graphis 96, 1961

Typographic Pattern | Christiane Beylier | Graphis Annual 67/68

Heavy-Duty Tires Showroom Poster | Antonio Calabresi/Studio Boggeri | Graphis 96, 1961

“Millions of Cyclists Choose Pirelli Tires” Poster | Bob Noorda

Rubber Hot-Water Bottle Advertisement | Lora Lamm | Graphis 96, 1961

“Safety” Double-Spread Advertisement | André François | Graphis 96, 1961

Rubber Household Gloves Point of Sale Poster | Savignac

Details from Isolator Series | Pino Tovaglia | Graphis Annual 62/63

[ All images ©Pirelli ]
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Pirelli—founded in 1872—has over the years produced everything from toys to most notably tires. As Pirelli expanded around the globe, its scope of advertising did as well, utilizing many of the iconic graphic designers of the mid-20th century. From Pirelli’s website:

Colourful, varied, exuberant and versatile. Pirellli advertising has maintained these values for over 100 years, also used to promote “Technical Accessories”: from very sober transmission belts to extrovert tennis gear, rubber soles to haute couture raincoats. And above all, the famous “hot water bottles”, by now cult items. The masters responsible for this image gallery are themselves key figures in the history of 20th century graphic design and photography: from Dudovich to Tovaglia, Manzi to Noorda to Mulas. With a common thread—the theme of power and control. And the same concept: mastery of the material. –Pirelli Advertising

>> See additional Pirelli ads in my flickr set
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Sandi Vincent grew up in the bay area of California surrounded by mid-century modern architecture and other influences responsible for her affinity for the period and its pop style, including her early exposure to The Monkees, The Avengers and Gerald McBoing-Boing. Sandi now resides in Portland and is a board member of a local nonprofit preservation group, the Mid-Century Modern League. In her day job at a community foundation, she sports the web/social media/print materials coordinator title.

Follow Sandi on Twitter > @SandiV
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