All Eyes on the 1955 Packaging Show / April 1955
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“Raise the aesthetic standard — the public is more perceptive than you think.”
–Walter Allner
A dynamic batch of bold modernist magazine covers by design legend Walter Allner via the expanding RIT Graphic Design Archive. Mr. Allner donated these works himself to the archive. See more of the Allner collection here.
Walter Allner (1909–2006) noted designer, typographer and painter was trained at the Bauhaus under Josef Albers, Vasily Kandisky and Joost Schmidt. He also worked for a short time with Otto Neurath, inventor of the Isoype, at the Österreichisches Gesellschafts- und Wirtschaftsmuseum in Vienna. He also worked briefly with Piet Zwart, the influential Dutch typographer. He worked for Graphis Paris from 1945 to 1948 and emigrated to the United States in 1949 where he worked for several corporate clients, including Johnson and Johnson (1954-1955) and RCA Records, (1965-1967) as well as the American Cancer Society, ITT and IBM. He is most noted for his tenure as Art Director at Fortune magazine from 1962 to 1974. He personally created 79 covers for Fortune magazine and was known for his innovative use of computers in his design. He is recognized as the designer of the first computer-generated cover of a national magazine for the annual Fortune 500 issue. Read more >>
Further reading:
Walter Allner, Noted Art Director of Fortune Magazine (Obit)
Steven Heller / New York Times, 2006
[ All work ©Walter Allner. Images ©RIT Graphic Design Archive ]
Packaging in the Sales Strategy of the Textile Industry / January 1955
Packaging Show Issue / April 1963
Packaging in the Sales Strategy of Dairy Products / April 1955
Machinery Show Issue / November 1959
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{ 3 comments… read them below or add one }
Nice! Thanks for sharing these beauties, have a great new year!
Thank you Laura… the same to you! :)
These are some really nice designs! I’m glad you shared them.