I wish had more to tell you about the artist behind these incredible illustration works for healthcare company, Hoffmann–La Roche Germany. Painter and graphic artist Alfred Haller was German and sparse biographical data informs he lived from 1921 to 1957, a mere 36 years. The works I have seen by him rank as my favorites from the time period. In addition to illustrations for Hoffmann–La Roche pharmaceutical prospectuses below, above are two remarkable poster commissions for the Barley Circus in Germany. The circus images are attributed to Alfred and Gerta Haller. Knowing the depth of knowledge of Aqua-Velvet’s readers, I’m hopeful some of you may be able to chime in with something further on the Hallers.
Sources: Gebrauchsgraphik No. 9, 1956 / Gebrauchsgraphik No. 8, 1955 / Graphis Annual 56/57
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Sandi Vincent grew up in the bay area of California surrounded by mid-century modern architecture and other influences responsible for her affinity for the period and its pop style, including her early exposure to The Monkees, The Avengers and Gerald McBoing-Boing. Sandi now resides in Portland and is a board member of a local nonprofit preservation group, the Mid-Century Modern League. In her day job at a community foundation, she sports the web/social media/print materials coordinator title.
Follow Sandi on Twitter > @SandiV
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