» Classic Logos

Logo Collection – Number Theory, 1960s/70s – Part 2.

Amy@AQ-V — Wed, 04 Apr 2012 14:04:53 +0000

One Oliver Plaza
Designed by Francis R. Esteban (USA)

Graphis Magazine 25th Anniversary
Designed by Lubalin, Smith, Cornase (USA)

Daisan Mutual Finance Bank
Designed by ?

Funk Taxi AG
Designed by Peter Billiger (Switzerland)

New Years Magazine Issue
Designed by Abram Games (Great Britain)

Toyo Rayon Co. Ltd.
Designed by Takeshi Otaka (Japan)

American Broadcasting Co.
Designed by G. Dean Smith (USA)

8th Exhibition of Italian Furniture
Designed by Aiberto Longhi (Italy)

Kyuyo Kajino
Designed by Kyuyo Kajino, 1968 (Japan)
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As promised here is the second part of a two-part series of international digit-centric trademarks. (See Part 1.) These logos are sourced from Trade Marks & Symbols, Volume 2: Symbolical Designs, part of a comprehensive hardback set brimming with thousands of modern logos. The series is edited by notable Japanese graphic designer Yasaburo Kuwayama, published in 1973.

>> More classic logos on AQ-V + flickr

[ All images © ]
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Logo Collection – Number Theory, 1960s/70s.

Amy@AQ-V — Sat, 28 Jan 2012 01:26:00 +0000

Sendai Broadcasting
Designed by Yusaku Kamekura (Japan)

Double 2 (unidentified company)
Designed by Gonzalez Ruiz & Ronald Shakespear (Argentina)

Creative Photography Gallery – Exhibition Two
Designed by ?, 1969

Antiques 3 Inc.
Designed by John & Mary Condon (USA)

Olivetti Typewriters
Designed by Florence Bezrutczyk (USA)

Dioguardi – Construction Company
Designed by Mimmo Castellano (Italy)

New Years Issue Magazine
Designed by Abram Games (Great Britain)

Jewish Community Centers of Chicago
Designed by Giulio Cittato (USA)

International Congress for Societies of Industrial Design
Designed by Roger Denning (Great Britain)

Kohei Miura New Years Card
Designed by Kohei Miura (Japan)

Kansai Telecasting Corp.
Designed by Yoshio Hayakawa, 1965 (Japan)

WOR-TV
Designed by Mike Shenon & Richard Luppi (USA)
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A shiny new crop of mid-century modern logos above is marked by beautiful numeric figures. I am especially fond of the marks originating in 1960s Japan. Be sure to follow the respective designer name links to learn more and/or see more of their work.

This is the first post in a two-part mini-series on international integer-centric trademarks so be on the lookout for an additional serving in coming weeks.

These logos are sourced from Trade Marks & Symbols, Volume 2: Symbolical Designs, part of a comprehensive hardback set brimming with thousands of modern logos. The series is edited by notable Japanese graphic designer Yasaburo Kuwayama, published in 1973.

>> More classic logos on AQ-V

[ All images © ]
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Logo Collection – International Aviary, 1960s/70s.

Amy@AQ-V — Tue, 11 Oct 2011 20:21:30 +0000

Doubleday & Co. – Publishing: Series Symbol
Designed by George Giusti (USA)

National Association of Radio & TV Broadcasters
Designed by Rudolph de Harak (USA)

Shooting Club
Designed by Atelier E.U.M. Lenz (Switzerland)

Bokreditt – Credit Association
Designed by Hermann Bongard (Norway)

Luftfrachtkontor – Air Freight Company
Designed by Erich Unger (Germany), 1963

E. Kreienbühl & Co. AG – Printing Company
Designed by ?

U.S. Government – Symbol of Project Earning Power
Designed by Ed Bedno (USA)

Nasza Księgarnia – Publisher
Designed by Stefan Bernaciński (Poland)

3rd World Outdoor Advertising Congress
Designed by ?

United States Postal Service
Designed by Raymond Loewy/William Snaith, Inc. (USA)

Israel Airline
Designed by Otto H. Treumann (Netherlands)

Ullstein Bücher – Publisher
Designed by ?
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More modernist logos above as if a person could reach their quota. These emblems revolve around the bird kingdom, a few well known marks plus some heavyweight mid-century designers in the mix as well. You may also enjoy animal-centric logos found in prior features: Part 1, Part 2 and Part 3. And as always more classic logos coming down the pike.

These logos are sourced from Trade Marks & Symbols, Volume 2: Symbolical Designs, a terrific hardback set edited by notable Japanese graphic designer Yasaburo Kuwayama and published in 1973.

>> More classic logos on AQ-V

[ All images © ]
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Animal Logo Menagerie – Part 3.

Amy@AQ-V — Thu, 11 Aug 2011 18:51:14 +0000

Yosei-ken
Designed by Masaki Kaneda (Japan), 1969

Monarch Machinery Ltd.
Designed by M. Gotthans & Yaneff (Canada)

Rodopa (Sofia) – Exporter and importer of meat
Designed by Stephan Kantscheff (Bulgaria)

Fox mark
Designed by Walter Brecker (Germany)

W. & A. Gilbey Ltd. – Distillery
Designed by Milner Gray & Design Research Unit (Great Britain)

Artmeis Verlag – Publisher
Designed by Celestino Piatti (Switzerland)

Restaurant mark
Designed by Tadashi Ohashi (Japan)

Leather company mark
Germany

Snake mark
Designed by Ernst Keller (Switzerland)
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Above is another round-up of animal-centric modernist marks. Additional bestiary logos can be found in prior features, Part 1 and Part 2. More cometh.

These logos are sourced from Trade Marks & Symbols, Volume 2: Symbolical Designs, a terrific hardback set edited by notable Japanese graphic designer Yasaburo Kuwayama and published in 1973.

>> More classic logos on AQ-V

[ All images © ]
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Animal Logo Menagerie – Part 2.

Amy@AQ-V — Tue, 26 Jul 2011 05:01:11 +0000

Kansas City Zoo
Designed by Jerry Haworth (USA), 1969

Scheweizerische Zahnarzte Gesellschaft – Show signs
Designed by Celestino Piatti (Switzerland), 1961

Milk company
Designed by Gerhard Marx (Germany)

Chr. Burckhardt
Designed by Dominik L. Burckhardt (USA)

Verband der Hundezüchter – Dog trainer’s association
Designed by Kazimierz Wasniarski (Poland)

Cypress Airways
Designed by David Collins (Great Britain)

Black Cat – Series of detective novels
Designed by R. Ruotsinsalo (Finland)

Kyodo Nyugyo Co. – Milk company
Designed by Ikko Tanaka (Japan)

Yomiuri Publishing Co.
Designed by Yoshiro Yamashita (Japan)
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It is a pleasure to highlight another batch of creature-themed modernist logos designed by many greats in our field. Contributor Sandi Vincent kicked off the animal logo theme earlier this year. You can peruse that striking collection here.

And stay tuned as I will have additional animal-centric marks plus more up to bat over the next several weeks. These logos are sourced from Trade Marks & Symbols, Volume 2: Symbolical Designs, a terrific hardback set edited by notable Japanese graphic designer Yasaburo Kuwayama and published in 1973.

>> More classic logos on AQ-V

[ All images © ]
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Psst… to keep up to date:

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Logo Collection – Yusaku Kamekura, 1950s/60s.

Sandi Vincent — Wed, 13 Jul 2011 05:01:01 +0000

Taiyo Kikai-Kogyo Machine Factory
Gebrauchsgraphik No. 6, 1966

Yuken-Boeki Insurance Company
Gebrauchsgraphik No. 6, 1966

Japanese Society for the Promotion of Science
Gebrauchsgraphik No. 6, 1966

Japan Camera Club, Osaka
Graphis Annual 54/55

Corona Automobile Model
Gebrauchsgraphik No. 6, 1966

Japan Industrial Designers Association
Graphis Annual 54/55

Japanese Committee of the World Power Conference
Gebrauchsgraphik No. 6, 1966

Tonen Petro-Chemical Co.
Graphis Annual 63/64

Taiyo Machine Industry Co.
Graphis Annual 63/64

Daishowa Seishi Paper Mill
Gebrauchsgraphik No. 6, 1966

Corona Automobile Model
Gebrauchsgraphik No. 6, 1966
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Logos, Signets and Trademarks by Yusaku Kamekura (1915–1997)

When one examines Japanese graphic design in the 20th century, the figure that looms largest is Yusaku Kamekura. In researching him for this post, there are consistent superlatives that crop up, pioneer and innovator in particular. In his youth, Kamekura attended the Bauhaus-oriented Institute of New Architecture and Industrial Arts in Tokyo. He served as art director for many Japanese publications in the 1930s to 1950 and in 1955 he was instrumental in establishing the Japan Advertising Arts Club.

Kamekua is perhaps best known for posters for the 1964 Tokyo Olympic Games and for Expo ’70 in Osaka, but his body of work is prolific and all encompassing. His spare and fluid logos are an ideal fusion of Modernist style with the grace of traditional Japanese design.

An ethical and uncompromising designer, this description plus the following direct quote from Kamekura portrays his high standards:

Kamekura has never become enslaved by corporate executive policy. He will only work for a company if he is convinced that the work is something that he can conceptually and ethically agree with and work on directly with the executives.

“No matter how much money I am offered, I will not do work that I am not convinced is right. This means that I refuse to do any work for political parties or religious groups because I find that I usually cannot agree with their ideals and purposes… I simply cannot get inspiration to do work that does not seem worthwhile and of interest to me. My work is only valid if I am involved in creating the image for the entire company in terms of logos and poster designs and so forth, and I don’t like to leave even a single poster design in an ambivalent stage of development.”

–Art Directors Club, 1993 (Quote pulled from article in Graphic Design magazine)

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Further information:
Art Directors Club – 1993 Hall of Fame profile
Yusaku Kamekura – Fan blog
Pink Tentacle – Poster collection

>> Yusaku Kamekura flickr set
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Sandi Vincent grew up in the bay area of California surrounded by mid-century modern architecture and other influences responsible for her affinity for the period and its pop style, including her early exposure to The Monkees, The Avengers and Gerald McBoing-Boing. Sandi now resides in Portland and is a board member of a local nonprofit preservation group, the Mid-Century Modern League. In her day job at a community foundation, she sports the web/social media/print materials coordinator title.

Follow Sandi on Twitter > @SandiV

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Logo Collection – Alphabet Soup, 1960s.

Sandi Vincent — Wed, 01 Jun 2011 05:01:08 +0000

Asfaltor Oy (road constructors) / Finland / Designed by Martti A. Mykkänen
Graphis Annual 60/61

Bank emblem / Designed by Norman Ives
Graphis Annual 66/67

Distugil / France / Designed by Jacques Nathan Garamond
Graphis Annual 68/69

Central Electricity Generating Board / Great Britain / Designed by Richard Guyatt
Graphis Annual 66/67

Hersberger (interior designers) / Designed by Max Schmid
Graphis Annual 66/67

Plumbing Contractors of North California / Designed by Robert Pease & Peter Kramer
Graphis Annual 65/66

Station Hotel, Kyoto / Japan / Designed by Yorikazu Hirata
Graphis Annual 66/67

Toilet Laundries / Canada / Designed by Ernst Roch
Gebrauchsgraphik No. 4, 1966
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>> See additional Mid-Century Modern logos in my flickr set
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Follow Sandi on Twitter > @SandiV

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Logo Collection – The Eyes Have It, 1960s.

Sandi Vincent — Thu, 07 Apr 2011 05:01:26 +0000

Filmiyhtymä Oy (film production company) / Finland / Designed by Osmo Omenamaki
Graphis Annual 68/69

Easons Advertising Sertice Ltd. / Ireland / Designed by Richard Geiger
Graphis Annual 65/66

An advertising company / USA / Designed by Morton Goldsholl
Gebrauchsgraphik No. 6, 1966

United Van Lines Inc. / USA / Designed by Lippincott & Margulies, Inc.
Gebrauchsgraphik No. 6, 1966

Mainichi Newspapers Design Studio / Japan / Designed by Makoto Wada
Gebrauchsgraphik No. 6, 1966

An optician / Switzerland / Designed by Walter Bosshardt
Gebrauchsgraphik No. 6, 1966

A design center / Great Britain / Designed by Hans Schlegerm
Gebrauchsgraphik No. 6, 1966
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>> See additional Mid-Century Modern logos in my flickr set
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Follow Sandi on Twitter > @SandiV

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Logo Menagerie – Gebrauchsgraphik 1956–1966.

Sandi Vincent — Wed, 26 Jan 2011 06:01:50 +0000

Vollhumon (fertilizer) / Austria / Designed by Eric Buchegger
Gebrauchsgraphik No. 12, 1960

Bonving Skofabrik (manufacturer of gentlemen’s shoes) / Sweden / Designed by Fritjof Pedersén
Gebrauchsgraphik No. 6, 1966

Unsikivalehti (illustrated magazine) / Finland / Designed by Martti A. Mykkänen
Gebrauchsgraphik No. 6, 1966

Air-France / Designed by Charles Loupot
Gebrauchsgraphik No. 6, 1966

Logo for a chicken farm / Designed by Rolf Harder
Gebrauchsgraphik No. 2, 1961

Panda Shoes / Designed by FHK Henrion
Gebrauchsgraphik No. 3, 1956

English Cunard Steamship Line / Designed by FHK Henrion
Gebrauchsgraphik No. 4, 1966
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>> See additional vintage logos in my flickr set
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Follow Sandi on Twitter > @SandiV
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Logo Collection – Graphis Annual 57/58.

Sandi Vincent — Thu, 16 Dec 2010 06:01:14 +0000

Öffenliche Bausparkasse Württemberg – German building society / Designed by Joseph Binder

Japanese publishing house / Designed by Yusaku Kamekura

Fissons Pest Control / London / Designed by F.H.K. Henrion

Roland von Siebenthal – Swiss photographer / Designed by Marcel Wyss

Otto Bützberger – Manufacturer of revolving metal doors / Basel / Designed by Celestino Piatti

Swiss match factory / Designed by Enzo Rösli

ABC Radio Network / Designed by Andrew Ross

The New York Philharmonic Society – In collaboration with CBS
Designed by Franz Wagner / Art direction by Lou Dorfsman

Amateur Cameramen Club / Japan / Designed by Hiroshi Ohchi

Three Faculties of the Berlin Art and Craft School / Designed by Franz H. Wills
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>> See additional vintage logos in my flickr set
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Follow Sandi on Twitter > @SandiV
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