Expo 58 – Brussels, Belgium: Official Plan Booklet.

by Amy Collier

Brussels World Exhibition – Official Plan 1958
Front cover bearing the official star insignia designed by Lucien De Roeck

Introduction

General plan

Itinerary No. 4

Atomium
Designed by engineer André Waterkeyn with interiors by architects André and Jean Polak
Height: 102 m (335 ft)

Photographer: Michael Rougier, April 1958
[ Image via LIFE photo archives – ©LIFE / © www.atomium.be - SABAM 2010 ]
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The first four images above feature the front cover plus a selection of equally attractive infographics from a small vintage booklet — the ‘official plan’ of the Brussels World’s Fair, also known as Expo 58. The back cover inset reads ‘Lay-out by Exhibition Company Publicity Dept. jointly with F. N. Montauban Advertising Agency.” Note the familiar ‘Lucien De Roeck Star’ on the front cover of this booklet, named after the legendary Belgian designer himself.

Expo 58′s most memorable landmark is hands down the iconic Atomium, ‘a fitting symbol for the first world’s fair of the atomic age’. It was designed by André Waterkeyn with interiors by architects André and Jean Polak. This structure is seen in the vintage 1958 black and white photo above. It was central to the exhibition grounds.

From the official Atomium’s website:

A seminal totem in the Brussels skyline; neither tower, nor pyramid, a little bit cubic, a little bit spherical, half-way between sculpture and architecture, a relic of the past with a determinedly futuristic look, museum and exhibition centre; the Atomium is, at once, an object, a place, a space, a Utopia and the only symbol of its kind in the world, which eludes any kind of classification.

The Atomium was the main pavilion and icon of the World Fair of Brussels (1958), commonly called Expo 58. It symbolised the democratic will to maintain peace among all the nations, faith in progress, both technical and scientific and, finally, an optimistic vision of the future of a modern, new, super-technological world for a better life for mankind.

Read more >>

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For further information and many many more visuals:
Expo 58 Newsreel
Lucien De Roeck
Atomium / Expo 58

–Amy

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