Great Ideas Print Ad Series for CCA – Part 3.

by Sandi Vincent

William Graham Sumner on the conditions of prosperity and progress
Artist: Joseph Gering, 1955

Industry, self-denial, and temperance are the laws of prosperity for men and states; without them advance in the arts and and in wealth means only corruption and decay through luxury and vice. With them progress in the arts and increasing wealth are the prime conditions of an advancing civilization which is sound enough to endure.

( The Challenge of Facts and Other Essays, 1914 )

Thomas Mann defines civilization
Artist: Otl Aicher, 1958

Speech is civilization itself. The word, even the most contradictory word, preserves contact—it is silence which isolates.

( The Magic Mountain, 1924 )

Marcus Tullius Cicero on the supremacy of the people
Artist: Donald R. Kubly, 1954

Only in states in which the power of the people is supreme has liberty any abode.

( De Republica, c. 50 B.C. )

James Agee inquires “into certain normal predicaments of human divinity”
Artist: Wilburn Bonnell III, c. 1971

In every child who is born, under no matter what circumstances, and of no matter what parents, the potentiality of the human race is born again: and in him, too, once more, and of each of us, our terrific responsibility towards human life; towards the utmost idea of goodness, of the horror of error, and of God.

( Let Us Now Praise Famous Men, 1941 )

John Calvin on man’s reason
Artist: Erik Nitsche, 1954

It is evident in all mankind that reason is a peculiar property of our nature, which distinguishes us from the brute animals, as sense constitutes the difference between them and things inanimate. For whereas some are born fools and idiots, that defect obscures not the general goodness of God.

( Institutes of the Christian Religion, 1535 )

Lucis Annaeus Seneca on the source of power
Artist: Costantino Nivola, 1958

Most powerful is he who has himself in his own power.

( Epistles 2, 2. A.D. 63–64 )

Immanuel Kant on citizenship
Artist: Max Bill, 1952

There are three juridical attributes that inseparably belong to citizens by right.
These are:

[1]
Constitutional freedom, as the right of every citizen to have to obey no other law than that to which he as given his consent or approval;

[2]
Civil equality, as the right of the citizen to recognize no one as a superior among the people in relation to himself …;

and [3]
Political independence, as the right to owe his existence and continuance in society not to the arbitrary will of another, but to his own rights and powers as a member of the commonwealth.

( Science of right, 1797 )

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Visit Part 1 + Part 2 on AQ-V for more information about this remarkable ad campaign spanning the years 1950 through 1975.

See more >> Container Corporation of America flickr set

[ All images from the Great Ideas book published in 1976 by Container Corporation of America ]
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Sandi Vincent grew up in the bay area of California surrounded by mid-century modern architecture and other influences responsible for her affinity for the period and its pop style, including her early exposure to The Monkees, The Avengers and Gerald McBoing-Boing. Sandi now resides in Portland. In her day job at a community foundation, she sports the web/social media/print materials coordinator title.

Follow Sandi on Twitter > @SandiV

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