Matthew Leibowitz – General Dynamics, 1965.

by Sandi Vincent

Triga

New applications in dispersal of atomic power for industrial users will be the target for atomic scientists.

Apollo

The first moon landing is merely a prelude to future space launchings. Future astronauts will explore constellations.

Atomics

The physicist may devote his career to the packaging of atomic power from solar systems.

The Gamble in Space

Russian-American competition for space superiority and the needs for outstanding scientists, physicists and engineers to keep our astronauts kings of space.

[ All images via Gebrauchsgraphik No. 2, 1966 ]
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Matthew Leibowitz’s Public Relations Films for General Dynamics

In the mid-60s, General Dynamics commissioned American graphic artist Matthew Leibowitz (1918-1974) to create a public relations film to attract potential employees in such areas as mathematics, engineering, physics, aerodynamics and aeronautics. The artist integrated the symbols of the fields of research to present the concepts in a highly abstract manner. The film titles were also used in lectures on aeronautics and space research.

Matthew Leibowitz is best known for creating designs that displayed an intuitive visual intelligence. Born in Philadelphia, he set up his freelance business in 1942. Firms he worked with included Container Corporation of America, General Electric, IBM and RCA. His work is displayed in a number of museums. More about Leibowitz can be found in this essay from The University of the Arts in Philadelphia, Matthew Leibowitz, A Legendary Modernist.
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>> Matthew Leibowitz flickr set
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Sandi         VincentSandi Vincent grew up in the bay area of California surrounded by mid-century modern architecture and other influences responsible for her affinity for the period and its pop style, including her early exposure to The Monkees, The Avengers and Gerald McBoing-Boing. Sandi now resides in Portland and is a board member of a local nonprofit preservation group, the Mid-Century Modern League. In her day job at a community foundation, she sports the web/social media/print materials coordinator title.

Follow Sandi on Twitter > @SandiV
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