Mid-Century Corporate Design – Part 1.

by Sandi Vincent

Annual Report Cover for printer in Denmark | Erik Pelt | Graphis Annual 64/65

Floor Corporation Ltd. Booklet Cover | Jerome Gould | Graphis Annual 61/62

Bishop Color Inc. Brochure Cover (new laboratory making dye transfer prints)
Clarence Lee | Graphis Annual 64/65

1963 Annual of the Pratt Institute (spread from the art section)
H. Brandes/M. Hampton/J. Toto | Graphis Annual 64/65

Italian Tube-Making Company Booklet Cover | Eugenio Carmi | Graphis Annual 66/67

1966 Famous Artists Schools Annual Report Cover | George Giusti | Graphis Annual 68/69

IBM Computers Booklet Cover | Arthur Boden | Graphis Annual 64/65

CIBA Company Booklet Cover (career possibilities for college students)
Chermayeff & Geismar | Graphis Annual 64/65

IBM’s Data Processing Division Brochure Covers | Clarence Lee | Graphis Annual 63/64

Northrup Technical Digest Cover | Jay Novak/Ken Rang | Graphis Annual 68/68
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Quiet Cool

One of the delights of combing through the mid-century Graphis publications is the opportunity to see graphic design that didn’t grace the pages of a magazine or the canvas of a billboard. Mailers, annual reports and booklets, these were the workhorses of business communications. Most illustrations haven’t survived through time outside of the pages of trade industry magazines and books. I’m here to sing the praises of the craftsmanship that was brought to these anything but dull pieces.

As I had so many superb examples to choose from, for now I’ve concentrated on the 1960’s.  There’s much much more to share, stay tuned.

>> MCM Illustration flickr set
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Sandi   VincentSandi Vincent grew up in the bay area of California surrounded by mid-century modern architecture and other influences responsible for her affinity for the period and its pop style, including her early exposure to The Monkees, The Avengers and Gerald McBoing-Boing. Sandi now resides in Portland and is a board member of a local nonprofit preservation group, the Mid-Century Modern League. In her day job at a community foundation, she sports the web/social media/print materials coordinator title.

Follow Sandi on Twitter > @SandiV
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