Mid-Century Merchandising – Part 2.

by Sandi Vincent

Decorative fair display for Rosenthal, Hanover
Design by Barbara Brenner
Gebrauchsgraphik 12 1966

New Year’s Display for the sports shop Leonhard Kost & Co., Basel
Design by Werner Buser
Graphis 94 1961

Window display for Hermès, Paris
Design by Annie Beaumel
Gebrauchsgraphik 10 1961

Shop window for Rotterdam branch of De Bijenkorf (The Beehive)
Gebrauchsgraphik 9 1961

Window display for Tiffany & Co., New York
Design by Gene Moore
Gebrauchsgraphik 2 1960

Shop window for Rotterdam branch of De Bijenkorf (The Beehive)
Gebrauchsgraphik 9 1961

Window display for Jelmoli department store, Zurich
Design by Hans Erhardt
Gebrauchsgraphik 11 1960

Window display for Bruckner AG (textiles), Basel
Design by Rodolphie Rinn
Graphis 94 1961

The Floating Shoes at Miller’s, New York
Design by Sidney Schneer
Gebrauchsgraphik 9 1960

Window display for Tiffany & Co., New York
Design by Gene Moore
Graphis 92 1960
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December is the month when shop windows and those those who dress them enter the spotlight. High time for round two of Mid-Century Merchandising to shine a little light on the displays of yesteryear. See Part 1, “Mid-Century Merchandising – Shop Windows on the World“.

>> Mid-Century Shop Windows flickr set
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Sandi       VincentSandi Vincent grew up in the bay area of California surrounded by mid-century modern architecture and other influences responsible for her affinity for the period and its pop style, including her early exposure to The Monkees, The Avengers and Gerald McBoing-Boing. Sandi now resides in Portland. In her day job at a community foundation, she sports the web/social media/print materials coordinator title.

Follow Sandi on Twitter > @SandiV
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