World of Logotypes – Part 1.

by Amy Collier

Uniforms Unlimited Inc. | USA | Designed by Thomas A. Rigsby

Art Gallery X | Designed by Paul Orvath

Tufline | Canada

J. A. Wilson Display Ltd | Canada

Travel Dynamics | USA | Designed by George Mileos

United States Polo Association | USA

Warsaw Agency | USA | Designed by Anita Soos

Wirefil Inc. | Canada

Toyota Astre | Japan | Designed by Yasaburo Kuwayama

Unitech | Austin, Texas

Philips Electronics Industries Ltd | Canada

Xerca S. A. | France | Designed by Remy Peignot
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Highlights from a mid-seventies edition of The World of Logotypes. Eric Carl has posted a large portion of his own copy of this out-of-print book on flickr. Chances are you’ve already seen some of the pages featured somewhere else but I wanted to extract in single form some of my favorite designs and feature them here on AQ-V in a multi-part series. I chose these marks based on their strong graphic quality which stands the test of time and is in no manner trendy.

True to form, I began from the back of the book moving forward—above are just a few selections from the T-Z sections so it represents only a very small portion of the book really. Admit I am curious as to why the title ‘logotypes’ as it includes not just exclusively logotypes but also logomarks as well.

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