Otex | Dornbirn, Austria | Designed by Othmar Motter at Vorarlberger Grafik
Superga Industria Scarpe | Shoe Manufacturer, Italy | Designed by Aldo Calabresi & Studio Boggeri
Rasentechnik AG | Binningen, Switzerland | Designed by Blais Bron
Omega Construction | Quebec, Canada | Designed by Jacques Bellemare
Osrodek Techniki Jadrowej | Warsaw, Poland | Designed by Andrzej Zbrozek
Otis Elevator Co. | Designed by Corchia, de Harak Inc.
People’s Bank | Rhode Island, USA
Votre decorateur Ligne Roset | Paris, France
Quad Typographers, Inc. | NYC | Designed by Mo Lebowitz
Orchard Decor Canada Ltd. | Canada
Quirra S.p.A. | Milano, Italy | Designed by Patrizia Pattacini
Quebecair Airline | Quebec, Canada
More highlights from a mid-seventies edition of The World of Logotypes. Eric Carl has posted a large portion of his own copy of this out-of-print book on flickr. You may have already seen some of the pages featured elsewhere but I wanted to extract in single form some of my favorite designs and feature them here on AQ-V in a multi-part series. Check out Part I here. I continue to choose marks based on their strong graphic quality which I deem to be timeless.
I began from the back of the book moving forward—above are just a few selections from the O-S sections so just like last time it represents only a very small portion of the book.