World of Logotypes – Part 2.

by Amy Collier

Otex | Dornbirn, Austria | Designed by Othmar Motter at Vorarlberger Grafik

Superga Industria Scarpe | Shoe Manufacturer, Italy | Designed by Aldo Calabresi & Studio Boggeri

Rasentechnik AG | Binningen, Switzerland | Designed by Blais Bron

Omega Construction | Quebec, Canada | Designed by Jacques Bellemare

Osrodek Techniki Jadrowej | Warsaw, Poland | Designed by Andrzej Zbrozek

Otis Elevator Co. | Designed by Corchia, de Harak Inc.

People’s Bank | Rhode Island, USA

Votre decorateur Ligne Roset | Paris, France

Quad Typographers, Inc. | NYC | Designed by Mo Lebowitz

Orchard Decor Canada Ltd. | Canada

Quirra S.p.A. | Milano, Italy | Designed by Patrizia Pattacini

Quebecair Airline | Quebec, Canada

More highlights from a mid-seventies edition of The World of Logotypes. Eric Carl has posted a large portion of his own copy of this out-of-print book on flickr. You may have already seen some of the pages featured elsewhere but I wanted to extract in single form some of my favorite designs and feature them here on AQ-V in a multi-part series. Check out Part I here. I continue to choose marks based on their strong graphic quality which I deem to be timeless.

I began from the back of the book moving forward—above are just a few selections from the O-S sections so just like last time it represents only a very small portion of the book.

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