Electrical Contractors Association of Northern California | USA | Designed by Robert Pease
Electrochimie Ugine (Chemical Products) | France | Designed by Philippe Gentil
Bloch | Italy | Designed by Giulio Confalonieri
Cyrus Company | Italy
Durox Building Units Ltd | England | Designed by Woudhuysen Ltd.
Electric Harvest Stores | USA | Designed by Felix Beltran
Department of Health & Social Security | England | Designed by Woudhuysen Ltd.
Move Mills Jerusalem Limited | Israel
Charlier | Belgium | Designed by Paul Ibou
The Electric Chain Company of Canada Ltd (Jewelry) | Canada
Apex Business Systems, Inc. | USA
Datum Structures Engineering | USA | Designed by Crawford Dunn
Above are highlights from a mid-seventies edition of The World of Logotypes by Al Cooper. Eric Carl has posted a large portion of his own copy of this out-of-print book on flickr. You may have already seen some of the pages featured elsewhere but I wanted to extract in single form some of my favorite designs and feature them here on AQ-V in a multi-part series. This is my fifth and final installment. I have chosen all of the marks based on their strong graphic quality. Check out Part 1, Part 2, Part 3 and Part 4.
I began from the back of the book moving forward—above are just a few selections from the A-F sections representing a very small portion of this extensive book.