Time / Moscow
Studio: Air India, Bombay / Art director: J.B. Cowasji
Graphis 126, 1966
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Introduced in 1946, the Maharajah figure was originally created by Bobby Kooka, Air India’s Commercial Director and Umesh Rao, an artist with J. Walter Thompson Ltd., Mumbai. The ads are witty and provide a strong sense of place. The Maharajah is quite the cosmopolitan world traveler, making appearances throughout the years in all corners of the globe.
Learn more >> The Maharajah: The Air India Brand
India
Artist: K.K. Save / Art director: J.B. Cowasji
Graphis Annual 62/63
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New York
Studio: Air India, Bombay / Art director: J.B. Cowasji
Graphis 126, 1966
Hong Kong
Artist: S.N. Surti / Art director: J.B. Cowasji
Graphis Annual 62/63
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Perth
Studio: Air India, Bombay / Art director: J.B. Cowasji
Graphis 126, 1966
Paris
Studio: Air India, Bombay / Art director: J.B. Cowasji
Graphis 126, 1966
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India
Studio: Air India, Bombay / Art director: J.B. Cowasji
Graphis 124, 1966
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Flickr sets >> Air India Ads + MCM Travel
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Sandi Vincent grew up in the bay area of California surrounded by mid-century modern architecture and other influences responsible for her affinity for the period and its pop style, including her early exposure to The Monkees, The Avengers and Gerald McBoing-Boing. Sandi now resides in Portland and is a board member of a local nonprofit preservation group, the Mid-Century Modern League. In her day job at a community foundation, she sports the web/social media/print materials coordinator title.
Follow Sandi on Twitter > @SandiV
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