World of Logotypes – Part 3.

by Amy@AQ-V on March 16, 2010

Knight Accounting Services | Canada | Designed by Steve Gill

Marine Sciences | Los Angeles

Noodles Restaurant | Canada | Designed by Jim Donoahue

Leidschenhge | Holland | Designed by Benno Wissing

Minerva Detector Company | England | Designed by Michael Tucker

Nuratex | Italy | Designed by Bob Noorda

Nanni | Italy

Kyoho Company | Japan | Designed by Nishiwaki Tomoichi & Ueda Akisato

Norwegian Caribbean Lines | USA & Europe

Hans Kjell Larsen | Norway | Designed by Paul Brand

Newell Manufacturing Company | Canada

Danish Giftparcels | Denmark

More highlights from a mid-seventies edition of The World of Logotypes by Al Cooper. Eric Carl has graciously posted a large portion of his own copy of this out-of-print book on flickr. You may have already seen some of the pages featured elsewhere but I wanted to extract in single form some of my favorite designs and feature them here on AQ-V in a multi-part series. Check out Part 1 and Part 2. I continue to choose marks based on their strong graphic quality.

I began from the back of the book moving forward—above are just a few selections from the K-N sections so it represents a very small portion of this extensive book.
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{ 10 comments… read them below or add one }

Gustavo March 17, 2010

Hi Amy,

This is terrific. It’s great that you are posting it here. Lots of stuff to just sit back and contemplate, and admire. Thanks!

Gustavo
Santa Fe, NM

RCakeWalk March 17, 2010

I love the world of logotypes… nice job collecting!

Amy@AQ-V March 17, 2010

Thanks you guys for the feedback, glad you enjoy these too… more cometh. :)

Laura@popdesign March 19, 2010

Great selection. Love your taste in logos!

Joseph Blalock March 19, 2010

I’ve always been a fan of the most simplified, black and white, heavy (in weight) logos. Great selection.

They sure don’t make ‘em like that anymore!

Lesley Barnes March 28, 2010

used to love sitting in thhe uni library and reading the huge books full of old logos

my fav is the one for knight accounting services……gives me an idea……

Nic June 16, 2010

1970s??? I couldn’t wish for more in 2010. The Leidschenhge one is gorgeous! Any of these guys still around to work for me?????

Memory brindes June 16, 2010

Nice design!

Warwick January 20, 2011

Noodles | Designed by Jim Donoahue

Amy@AQ-V January 20, 2011

Thanks Warwick for supplying this missing info, will update accordingly. Unfortunately, Mr. Donoahue’s name was left out of the trademark book it appears. He’s a legend of course.

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