Classic Logos

Winning mark by Takeshi Otaka

Mark initially selected as winner, by Isao Nishijima

by Keijo Ito

by Tadashi Ohashi

by Yusaku Kamekura

by Tetsuo Katayama

by Koji Kato

by Ikko Tanaka

by Kazumasa Nagai

by Masayoshi Nakajo

by Tomokazu Nishiwaki

by Yoshio Hayakawa

by Toshio Fukuda

by Iwao Hosoya

by Ryuichi Yamashiro

by GK Industrial Design Office

by KAK
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Featured above is a heft of seventeen bold graphic logo marks by various and significant Japanese designers. They represent entries in the Osaka Expo ’70 competition and are sourced from Trade Marks & Symbols, Volume 2: Symbolical Designs, part of a comprehensive hardback set featuring thousands of modern logos. The series is edited by notable Japanese graphic designer Yasaburo Kuwayama, published in 1973.

The marks above appear in the exact order as they do in the book with the winning mark by Takeshi Otaka in the lead. (This logo was previously published in Sandi’s Logo Collection, 1969 post plus my Expo ’70 – Osaka, Japan post here on AQ-V.) And the initial winning mark by Isao Nishijima following.

>> More classic logos on AQ-V

–Amy

[ All images © ]

Ivan Brissenden & Partners Ltd. / Designed by Ivan Brissenden
Graphic Design Britain 70

Pininfarina / Designed by Stephen Smith
Graphic Design Britain 70

Uroda – Cosmetics company / Designed by Karol Sliwka (Poland)
Graphis Annual 70/71

Tissages Normands Réunis – Textile group / Designed by Adrian Frutiger (France)
Graphis Annual 70/71

Rhône-Poulenc Group / Designed by Jean Fortin (France)
Graphis Annual 71/72

Mondi Valley – Paper maker / Designed by John Rieben (South Africa)
Graphis Annual 72/73

Mead Fluid Dynamics / Designed by Raymond Rotheroe (USA)
Graphis Annual 72/73

Gaster Supermarket / Designed by Claude-Henri Saunier (France)
Graphis Annual 71/72

Tomco Plastic, Inc. – Injection molding / Designed by John Noneman (USA)
Graphis Annual 73/74

Meridian Building Group Ltd. / Designed by Ian Valentine (Canada)
Graphis Annual 71/72

Planned Parenthood of Toronto / Designed by Richard Janis (Canada)
Graphis Annual 73/74

Fishing company / Designed by Claude Dieterich (Peru)
Graphis Annual 72/73
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>> See additional Mid-Century Modern logos in my flickr set
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Sandi       VincentSandi Vincent grew up in the bay area of California surrounded by mid-century modern architecture and other influences responsible for her affinity for the period and its pop style, including her early exposure to The Monkees, The Avengers and Gerald McBoing-Boing. Sandi now resides in Portland. In her day job at a community foundation, she sports the web/social media/print materials coordinator title.

Follow Sandi on Twitter > @SandiV
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