Science, 1961 – Part 1.

George Giusti – The Human Heart

Fourth book in the Visuals series, visualized in collaboration with Dr. R. Hoffman. The book draws attention to the fearsome toll taken by heart disease in modern society and the importance of combating this by a proper understanding of the workings of the heart.

Scientific drawings from the hands of mid-century master George Giusti—images which flawlessly and concisely convey their message. The pressing issues addressed in this series of 50 year-old books leaves one with the conclusion that the more things change, the more they stay the same.
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Graphis 98, 1961
Visuals, a New Series of Scientific Books
Written by Frédéric Distis

We show here examples from the first issues in a new series of pocket books called Visuals, which represents a fruitful contact between art and science in the growing field of mass communications.

[...]

In Visuals, the artist becomes the author, he has to sense his theme and understand it from inside. The men of science, the expert and researcher, initiate him into their disciplines and provide a brief accompanying text, giving the essential facts, as a supplement to his projection of the subject in visual form. As the work for the first books progressed, it became clear that the artist is able to penetrate science to unexpected depths, experiencing and expressing it with a passion that grips the observer’s spirit as well as his understanding.

>> MCM Science flickr set
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Sandi Vincent grew up in the bay area of California surrounded by mid-century modern architecture and other influences for which she can attribute her affinity for the period and its pop style, including her early exposure to The Monkees, The Avengers and Gerald McBoing-Boing. Sandi now resides in Portland and is a board member of a local nonprofit preservation group, the Mid-Century Modern League. In her day job at a community foundation, she sports the web/social media/print materials coordinator title.

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