Modern Photography – October, 1965.

Introducing the New Demi S Camera – Bell & Howell–Canon / Advertisement (cropped)

Deutsche Kamera-Und Orwo-Film-Emport GmbH – Berlin / Advertisement (cropped)

The New Bauer C-1 Super 8 / Advertisement (cropped)

Modern Photography – October 1965 / Cover

1965 Interchangeable Lens Guide – Insert / Cover
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Highlights from my copy of Modern Photography magazine, Vol. 29, No. 10 from October 1965; plucked from the semi-tall stack of mid-century photography magazines in my arsenal. Modern is a personal favorite not only because of the fantastic content but also the bold typography used throughout the editorial design which I really have not given you an adequate sample of here. I favor the 1960s editorial layouts most and plan to feature more visual bits in coming weeks.

Herbert Keppler served as the associate editor and then executive editor and publisher of Modern from 1950 through 1987 when the publication folded. He then joined Popular Photography magazine; Popular had bought out Modern (a competitor) and discontinued it shortly thereafter. Mr. Keppler was Vice President and Senior Counselor of Popular at the time of his death in 2008.

Herbert “Burt” Keppler (1925–2008) was a photographer, author and journalist. His career spanned 57 years, including 37 at Modern Photography and two decades at Popular Photography. He wrote monthly columns and served in the former magazine as Editorial Director and Publisher, and in the latter magazine as Vice President and Publishing Director.

Herbert Keppler was born in New York on April 21, 1925 to the commercial illustrator, Victor Keppler. He started on photography at the age of six and processed his own color pictures at the age of ten. He earned a Bachelor of Arts degree at Harvard University and was commissioned as an ensign in the U.S. Navy near the end of World War II.

After the war, Herbert Keppler [...] found his calling, when he in 1950 became an Associate Editor at the photographic magazine Modern Photography. In 1956 he became Executive Editor of the magazine, then Editor and Publisher in 1963 and Editorial Director and Publisher in 1966. He changed the way photographic magazines tested equipment from an, at the time prevalent, subjective analysis to a more objective analysis by introducing a testing lab that could perform scientific tests on cameras, lenses and other photographic equipment—e.g. resolution tests for lenses. He also established a code of ethics for advertisers and would decline advertisers access to the magazine if they were found to use unethical methods in their sales and advertising.

In 1987, Herbert Keppler joined Popular Photography and was Vice President and Senior Counselor of this magazine at the time of his death. He died on January 4, 2008 in Croton-on-Hudson.

In addition to his work as journalist, Keppler was striving for the further technical improvement of photographic cameras and equipment. He regularly traveled to Japan and worked as a consultant for Japan’s photo industry.

–Wikipedia

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Further reading:
In Memoriam: Herbert Keppler, 1925-2008 – Popular Photography
Remembering Herbert Keppler – Art and the Zen of Design
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More Modern Photography action on AQ-V:

As promised, more photography-related visuals that have been slowly and carefully extracted, processed and given fresh digital life. Images are culled from my growing reserve of mid-century photography magazines—officially, the very dusty section of the AQ-V library. These random editorial and advertising bits are all sourced from 1959 issues of Modern Photography in addition to a 1958 issue of Popular Photography…