Max Huber – Mid-Century Advertising.

la Rinascente – Italian department store / Advertising poster
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Swiss graphic designer Max Huber (1919-1992) had an energetic and vibrant style, which utilized color, photography and typographic elements. I was delighted to discover a 1950s article in German graphic design magazine Gebrauchsgraphik about Mr. Huber, then in the early stages of his career. Accompanying the article are full-color ads for Borsalino hats, posters for Italian supermarket chain la Rinascente and covers of the magazine Imaballaggio.

Max Huber is remembered as one of the most influential and important voices in 20th century graphic design. Below I have listed 2 substantive Huber resources including an in-depth article about him at Icongraphics as well as a link to the Huber design museum in Switzerland, established in 2005 by his wife, Aoi Huber-Kono.

Further reading/information:
Max Huber – Icongraphics
m.a.x.museo

[ All images ©Max Huber / via Gebrauchsgraphik No. 5, 1955 ]

Borsalino – Italian hat manufacturer / Advertising poster

la Rinascente – Italian department store / Advertising poster

Imballaggio Magazine / Cover

Enciclopedia de Jazz / Book cover

la Rinascente – Italian department store / Advertising poster
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See more >> Max Huber flickr set
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Sandi Vincent grew up in the bay area of California surrounded by mid-century modern architecture and other influences responsible for her affinity for the period and its pop style, including her early exposure to The Monkees, The Avengers and Gerald McBoing-Boing. Sandi now resides in Portland and is a board member of a local nonprofit preservation group, the Mid-Century Modern League. In her day job at a community foundation, she sports the web/social media/print materials coordinator title.

Follow Sandi on Twitter > @SandiV
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