Pharmaceutical Prospectus / Artist: Hans Schweiss / Germany
Gebrauchsgraphik No. 10, 1961
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// The Illustrated World of Pharmaceuticals – European Market //
I’ve selected an assortment of 1960s corporate printed collateral—cards, direct mail, prospectuses and brochures. These works were created to sell a variety of pharmaceutical products in Europe, with the exception of Eric Carle’s brilliant Librium ad for Roche in the US. The images are wide-ranging, from the more literal to the humorous and surreal. Enjoy…
Pharmaceutical Prospectus / Artist: Hans Schweiss / Germany
Gebrauchsgraphik No. 10, 1961
Prodotti Roche Spa Milan – Direct mail series for vitamin C tablets / Artist: Aldo Calabresi
Graphis 98, 1961
Bayer Dental Department – Brochure / Designed by the Bayer-Team / Germany
Solarization of color photographs
Graphis Annual 65/66
Bayer Pharmaceuticals – Display cards / Designed by Coordt V. Mannstein / Germany
Series for chemists and drugstores presented at an exhibition.
Graphis Annual 65/66
Librium – Ad for Roche tranquilizers “for The Age of Anxiety” / Artist: Eric Carle / USA
Graphis Annual 66/67
Galup Abdominal Sedative – Direct mail / Artist: Juan Romeu / Spain
Graphis Annual 69/70
Dr. Schwartz Corp. (Sanol products) – Gastronomic maps / Artist: Volkmar Kötter / Germany
Gebrauchsgraphik No. 6, 1961
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>> MCM Pharma flickr set
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Sandi Vincent grew up in the bay area of California surrounded by mid-century modern architecture and other influences responsible for her affinity for the period and its pop style, including her early exposure to The Monkees, The Avengers and Gerald McBoing-Boing. Sandi now resides in Portland and is a board member of a local nonprofit preservation group, the Mid-Century Modern League. In her day job at a community foundation, she sports the web/social media/print materials coordinator title.
Follow Sandi on Twitter > @SandiV
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