Vision 65
Kalamazoo and How it Grew!
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The Brain – Poster design, c. 1960 / Client: Upjohn
The Pantheon Story of Mathematics for Young People – Cover design
The Cell Monograph – Journal cover design / Client: Fortune
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Above is striking imagery by 20th century designer Will Burtin (1908–1972). Burtin, a German emigré to the US, is best known for his pioneering work in information design and specifically his important contributions in making scientific and technological knowledge more accessible to the masses. As designers we owe him a great deal.
Upon his arrival to the United States, Mr. Burtin became art director at Fortune magazine, later launching his own firm in New York in 1949. Clients included Union Carbide, Eastman Kodak, the Smithsonian Institution, and Upjohn Pharmaceuticals. (RIT)
See more samples of Burtin’s work at RIT Graphic Design Archive. Plus learn more about Mr. Burtin in the 2007 book by R. Roger Remington and Robert Fripp, Design and Science: The Life and Work of Will Burtin and an essay by Lorraine Wild on Design Observer published in 2009 under a similar title.
[ All images ©, via RIT Graphic Design Archive ]
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