The Taste Setters GIVEAWAY » Herbert Matter Poster!

Ingenious Packaging, 1958 – Herbert Matter (U.S. 1907–1984) / 18″ x 24″
Reinhold Visuals (1970 series of Graphic Design educational posters)
Study for an advertisement for Container Corporation of America.
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Hi guys, today I am quite pleased to announce a fantastic giveaway offer for you! The name of legendary Swiss-born American designer and photographer Herbert Matter should bring sheer glee to you design history enthusiasts. Scott Lindberg of New Documents and the recently launched MCM shop owner collective Taste Setters is back and is graciously offering AQ-V readers a chance to win the beautiful Matter poster from Reinhold Visuals (a 1970 series of Graphic Design educational posters) you see above, valued at $85. The 18″ x 24″ poster features a 1950s packaging design study Matter created as part of the lauded mid-century print advertising campaigns for the Container Corporation of America (CCA). (Check out Sandi’s 3 part CCA series on AQ-V here.) This poster is a nod to the many other sleek vintage original space-themed goods to be offered up in a flash sale on Taste Setters this coming Sunday, November 17th. Follow TS on facebook for all the details. (More about the Taste Setters at the end of this post.)

HOW TO ENTER THE POSTER GIVEAWAY:

The giveaway is open to all wherever you may live. All you need to do is leave a comment below. To increase your chances of winning by entering your name in the hat more than once (up to 3 times), then in addition to leaving a comment here, give a “thumbs up” to the Taste Setters facebook fan page, plus share this giveaway on Twitter and/or Facebook. Be sure to include @TasteSetters and @AquaVelvet in your tweets.

The winner will be chosen this Friday, November 15th via random.org and will be announced on this post plus on Twitter and Facebook. Once I contact you, you will need to reply within 3 days with your full name and mailing address or otherwise I will need to draw another winner.
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ABOUT THE POSTER:

Reinhold Visuals—Portfolio 8: Space , #10

Packaging is, in essence, the solving of spacial problems. Neatly and graphically expressing this theme, Matter’s construction is indeed an “ingenious package.” It presents a spacial problem in the form of a perceptual puzzle—the volume it defines is ambiguous, and it is virtually impossible to decide exactly how the elements are organized in space.

The geometric preciseness of this work is deceptive, rather than an air to interpretation. The strongest elements of the design—the black bands—describe a two-dimensional, six-pointed star, but this figure also encloses space. Repeating the paradox, the white bands for a hexagon, but, as extensions of the black bands, further delimit space. Together, the black and white bands compose a three-dimensional frame that supports one sheet of transparent plexiglass and rests on (or encloses at the base) another sheet. The floor, marked off in modular units that form a patter of perspective cubes, adds ambiguity, serving both as ground and background to the construction. Finally, at the center of this puzzle is the most tantalizing element—the tricolor “contents” of the ingenious package. We perceive a cube, positioned in the center (or is it a corner?) of the space defined by the plexiglass and black and white frame. But this central element of the design is completely flat. it consists of flat colors, and the form that pushes its way into three-dimensionality is a pseudo-cube of the artist’s contriving and out mistaken perception of space.

Learn more about Herbert Matter here.

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UPDATE (11/15):

Congrats to Mr. Daniel Carter, the lucky winner of this poster giveaway! I’ll be in touch soon. And thank you each one for entering. I hope to do this again sometime.

–Amy

Repetition XIV Poster, 1969-1970 – Robert Bidner (U.S., 1930-1983) / 18″ x 24″
Reinhold Visuals (1970 series of Graphic Design educational posters)

IBM Circuit Chips Poster – Circuit chips of an IBM computer, System 360 / 18″ x 24″
Reinhold Visuals (1970 series of Graphic Design educational posters)
A group of experimental circuit chips photographed through a microscope. Each of these chips is 1/18″ square and contains 150 electronic elements making up sixteen circuits.

Container Corporation of America Poster, 1959 – by Herbert Matter (U.S. 1907–1984) / 18″ x 24″
Reinhold Visuals (1970 series of Graphic Design educational posters)
Photograph for an advertisement for Container Corporation of America.
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ABOUT TASTE SETTERS:

“Taste Setters is a six-person team of MCM shop owners and friends providing buyers with iconic designs through a series of themed weekly flash sales that happen on Facebook on Sunday evenings.” Learn more about TS and the six members of the team via an interview with Scott Lindberg, A New Way to Buy Vintage: Taste Setters Flash Sales.

>> Follow Taste Setters on facebook + twitter + pinterest
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