Mid-Century Corporate Design – Part 2.

by Sandi Vincent on July 22, 2010

J.R. Geigy, Swiss Pharmaceutical Works Booklet Cover | by Jörg Hamburger
(booklet contained instructions for maintaining a uniform advertising style)

Leaflet for a French Sedative | by P. Praquin
Graphis Annual 56/57

Folder Cover for Deberny & Peignot, the French Type Founders | by Crous-Vidal
Graphis Annual 55/56

Large Envelope for Materials from a Photoengraver | by Walter Bosshardt | Switzerland
Graphis Annual 59/60

Card for Liver Ailment Remedy for South America | by Bucher-Cromières
Graphis Annual 55/56

Roche Vitamin Direct Mail Folder Cover | by A. Calabresi | Italy
Graphis Annual 59/60

Broadsheet for a Swiss Pharmaceutical Firm Specializing in Veterinary Products
by Gottfried Honegger (also listed as G. Lavater & G. Honegger-Lavater in other Graphis Annuals)
Graphis Annual 56/57

Promotion Folder of a Swiss Loan by a Belgian Bank | by Gottfried Honegger
(also listed as G. Lavater & G. Honegger-Lavater in other Graphis Annuals)
Graphis Annual 56/57

Direct Mail Piece for Pharmaceutical Product of Hoffmann-La Roche
by Oscar Julius Weiss | Germany | Graphis Annual 59/60

Folder Cover for Eardrops from Burroughs Wellcome | by B. Quayle | Great Britain
Graphis Annual 59/60

Booklet Cover Issued by an Organization to Promote the Use of Steel
by Jaques Nathan | France | Graphis Annual 59/60

Cooperative Mailing Piece Cover | by Sudler & Hennessey
(published by Saturday Evening Post for one of their advertising clients)
Graphis Annual 56/57
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Another serving of fantastic mid-century corporate design—this time featuring works from the 1950s. Check out Part 1 which highlights business communications from the 1960s.

>> See more in my MCM Illustration flickr set
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Sandi    VincentSandi Vincent grew up in the bay area of California surrounded by mid-century modern architecture and other influences responsible for her affinity for the period and its pop style, including her early exposure to The Monkees, The Avengers and Gerald McBoing-Boing. Sandi now resides in Portland and is a board member of a local nonprofit preservation group, the Mid-Century Modern League. In her day job at a community foundation, she sports the web/social media/print materials coordinator title.

Follow Sandi on Twitter > @SandiV
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