Obviously here on AQ-V we love the retro but the fresh and contemporary grab our attention as well. Speaking of which, award-winning creative Jonathan Gurvit in Buenos Aires, Argentina recently sent me a link to his latest work and well, he has done it again. (Check out my previous post here. ) This time he has directed a series of dynamic new advertising film spots for the French automobile Citroën DS3 as part of Citroën’s ongoing “Anti Retro” campaign. In Jonathan’s world, retro technology meets a surreal violent end; it is crushed, pierced, shattered and melted in dramatic cinematic fashion playing right into our strange human fascination watching things being destroyed. A great deal of high end production work went into these spots. Hats off to the team at Primo Buenos Aires, where Jonathan now works as a director.
So out with the old, in with the new. Be sure to check out all 3 spots here.
[ All work & images © ]
Anti Retro (Blenders)
Anti Retro (Telephones)
Watch on Vimeo
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Psst… to keep up to date:
- You can grab the
AQ-V RSS Feed - And follow
AQ-V on Twitter - And/or the
AQ-V Fan Page
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
